Websites associated with Best Western International have been updated, offering customizable search options including lowest rate, distance or availability. The customization process also applies to the way guests can view pricing and, the membership organization says, the online booking process has been cut by 50 percent.

Perhaps the biggest change is introduction of a series of 360-degree virtual tours and photographs for a majority of Best Western's 2,400 North American properties and some of its international hotels. By summer, virtual tours for all Best Western hotels throughout the U.S., Canada and the Caribbean will be featured on the site.

The changes apply to www.bestwestern.com/www.goldcrownclub.com and the NASCAR portal, www.bestwesternracing.com.