Choice

Choice Hotels International’s global portfolio of brands includes the Ascend Collection, Comfort Inn, Quality, Comfort Suites, Sleep Inn, Clarion, Cambria Suites, Mainstay Suites, Suburban, Coolidge and Roadway Inn. The lodging company’s corporate headquarters are in Silver Spring, MD.


Headlines for this brand

Franchise Community Begs for Positive Government Action

If—and it’s a big if—Congress avoids pushing the economy over the fiscal cliff, franchised businesses, including hotels, will continue to grow next year, although at a slightly slower pace than in 2012. The franchised sector of the economy would do even better if Washington provides real leadership on the multiple challenges facing the economy, say leaders of the International Franchise Association....

A New Choice

For as long as anyone can remember, the heart of Choice Hotels has been in Silver Spring, MD. That’s all changed now. Not only is the 11-brand hotel company moving next year to a new headquarters in downtown Rockville, MD, but the soul of the company may have already moved much further west, to Phoenix. There, the company’s Western Regional Headquarters is its center of technical innovation, responsiveness to new opportunities and agility in delivering new programs and products to franchisees. ...

Clarion Owners Get Limited-Service F&B Option

Choice Hotels is offering its Clarion hotel owners an opportunity to shift from full-service restaurant concepts to a limited-service model. In fact, to boost the profitability of f&b real estate, Choice Hotels has introduced a streamlined, lobby dining concept known as Bistro C. A hybrid of Starbucks meets Panera, it offers both sit-down and to-go items. ...

Econo Lodge Stars in New Movie

The Econo Lodge in Mystic, CT, has a major role in “Hope Springs,” a new movie from the director of “The Devil Wears Prada.” Starring Meryl Streep, Tommy Lee Jones and Steve Carell, the movie chronicles the relationship-saving efforts of a middle-aged couple. ...

Brace Yourself For Hotel Merger Mania

One sure sign an industry is trending upward is an increase in mergers and acquisitions activity. Given the lodging industry’s stellar performance over the last 18 months, it’s no surprise, then, that merger mania is about to break out in the hotel business....

Behind Choice Hotels’ Marketing Power

Like most brand company conventions in this era of slow growth, last week’s Choice Hotels conference in Las Vegas was short on a lot of hard news. However, fascinating presentations by Choice executives Alexandra Jaritz and Pat Pacious pulled back the curtain on the company’s multi-layered, all-encompassing distribution and marketing efforts....

Choice Hotels Reinforces Commitment to Cambria Suites

Choice Hotels says it is fully committed to the growth and success of Cambria Suites, its fledgling upscale all-suites brand. That’s a tall order, given that the brand was hatched at the worst possible time—the first Cambria opened the year before the start of the near-crippling recession—and has only been able to grow to 19 hotels (the latest, a 111-room property in Rapid City, SD, opens today). Still, Choice is putting its considerable ...

Can Room Key Be The Great Equalizer?

While sitting in the lobby of the JW Marriott at LA Live last month, John F. Davis III couldn’t keep his phone quiet. The CEO of Room Key was already a popular man, but now he was getting message after message about what Michael Shannon had just said on stage at the Nokia Theatre during the Americas Lodging Investment Summit. The managing director at KSL Capital ...

A Closer Look at the Launch of Room Key

The challenge of answering to six of the largest hotel brand companies who are also his biggest clients doesn’t faze John F. Davis III, the CEO of new hotel search engine Room Key. In fact, he says, it’s much easier than when he started THISCO (The Hotel Industry Switch Company now known as Pegasus Solutions) in 1989 with 16 hotel company board members....


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