Wyndham
TRYP Coming to North America
Glass doors slide open to the lobby of the Tryp by Wyndham Hotel Quebec PUR. The deep charcoal and white lobby is austere, what Americans refer to as European or minimalist. Neutral shades carry the lobby, halls and rooms. Occasional pops of bright orange — a pillow here, a print there, the guest directory and even the desk pen — play with the eye....
Microtel Gets an Image Overhaul
Microtel, the 13-year-old economy brand, is getting an image facelift. The brand will now be known as Microtel Inns & Suites By Wyndham. The relaunch, as Wyndham is calling it, will be accompanied by new signage and a multi-channel marketing campaign that will leverage Microtel’s uniqueness as a pure new-construction brand. ...
Can Room Key Be The Great Equalizer?
While sitting in the lobby of the JW Marriott at LA Live last month, John F. Davis III couldn’t keep his phone quiet. The CEO of Room Key was already a popular man, but now he was getting message after message about what Michael Shannon had just said on stage at the Nokia Theatre during the Americas Lodging Investment Summit. The managing director at KSL Capital ...
A Closer Look at the Launch of Room Key
The challenge of answering to six of the largest hotel brand companies who are also his biggest clients doesn’t faze John F. Davis III, the CEO of new hotel search engine Room Key. In fact, he says, it’s much easier than when he started THISCO (The Hotel Industry Switch Company now known as Pegasus Solutions) in 1989 with 16 hotel company board members....
