Lobby of Fashion 26-A Wyndham Hotel in New York City

Wyndham Hotels seems to have a fascination for hotels with numbers as part of their name. Among recent high-profile additions to the chain are the Graves 601 Wyndham Grand in Minneapolis, the Parc 55 Wyndham in San Francisco and the recently opened Fashion 26-A Wyndham Hotel in New York’s Chelsea neighborhood. While brand officials say the numerology is mere coincidence, the move toward quality isn’t.

“Clearly, we have significant momentum,” says Wyndham Hotels and Resorts President Jeff Wagoner, who says the brand signed or opened 21 properties in the past six months. “We worked very hard last year to create brand clarity and to determine what is Wyndham. We’ve been able to articulate that vision, and now we’re delivering on it.”

Other recent additions to the chain:

• The Reunion Resort and Club Wyndham, a 2,300-acre golf community in Orlando;

• The brand’s first hotel in the Middle East, a 210-room upscale property in Riyadh, Saudia Arabia;

• Its first in the Netherlands, the Wyndham Apollo Hotel in Amsterdam;

• Four all-inclusive Palace Resorts in Mexican resort destinations (Cancun, Isla Mujeres, Playa del Carmen and Solidaridad);

• A hotel that’s under development in Cardiff, Wales.

The Fashion 26 project got a lot of press when it opened earlier this month. The 280-room full-service hotel sits in the heart of Manhattan’s fashion district (that and its W. 26th address give it its name.) The hipster-friendly hotel has a requisite upscale hamburger restaurant and rooftop bar. Another signature: guests receive a designer cupcake at check-in.

The design and furnishings further reflect the fashion theme. Guest units feature Frette linens and terrycloth towels, custom-designed hardwood furniture and Gilchrist & Soames bath amenities. Throughout the hotel is a rotating art program featuring photographic works from the nearby Fashion Institute of Technology.

“This hotel was in the works for more than two years,” says Wagoner. “It was originally slated to be a more traditional Wyndham, but as we got into the development process we realized we wanted to create something a little more unique.”

And while the hotel has a decided boutique feel to it, it’s not the only direction Wyndham is pursuing. “This hotel makes perfect sense for its look and location, but our other hotels are just as well-suited to their place,” he says, noting the Parc 55 is a big-box (1,011 rooms) meeting hotel in downtown San Francisco. “Our strategy is about flexibility. It’s not our intent to strip a hotel of its identity. Rather, our job is to add the Wyndham brand and all of our tools to create success.”

Last week, the brand announced two more high-profile property signings in the U.S. The 272-room Quorum Hotel in Tampa’s Westshore neighborhood will become a Wyndham late next month, followed by a Wyndham Garden that should open this summer in Miami’s South Beach.

And like many U.S. chains, Wyndham is very aggressive in Asia, particularly China, where it opened three properties in the past year-plus (in Shanghai, Hangzhou and Changsa). In addition, last month the company signed a deal for four more new-construction hotels in China. All four will open this year or next.