The Ritz-Carlton, Buckhead and design firm BBG-BBGM put American of Martinsville's new tagline — We're there. Start to Furnish — to the test with a massive renovation project.

The 22-story luxury hotel contracted AOM to provide more than 500 customized casegoods for the guest-rooms, suites and club lounge.

The custom casegoods feature beech solids in a honey maple finish, and quartered and figured anigree veneers. Standard pieces in the guestrooms include headboards, desks, oval nightstands and TV cabinet dressers, while suites feature king-sized upholstered headboards, credenzas, demi lunes, dining tables, end tables, nightstands and dressers.

“We wanted the pieces to be somewhat modern in their approach but also classic with some traditional elements,” says Dianna Facci, lead designer on the project and a senior associate at BBG-BBGM.

American of Martinsville worked with BBG-BBGM and purchasing company Benjamin West to develop the distinct collection. Facci said the firm designed the pieces from scratch with direction from the clients and then AOM made them a reality. Once the mockups were evaluated and modified, the final pieces were produced.

“AOM was very helpful in that process,” Facci says. “We'd come up with a sketch, they'd take it and make it real by creating a rendering. That was quite helpful for the client and our design direction. I'm very happy with the outcome. The product is very true to what we had envisioned.”

AOM introduced its new look and tagline at the HD Expo earlier this year in Las Vegas.
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Bedding

Protect-A-Bed features cotton terry fabric laminated to a Miracle Membrane, which is waterproof, breathable and dust-mite-proof. Encasement products are bedbug escape-, entry- and bite-proof. The bedbug encasements have a BugLock zipper closure.
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ATMs

ATM units from ATM Systems feature custom-designed cabinets that can blend with any hotel décor. In addition, custom screened graphics can promote in-house events and inform guests about special offerings and services.
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Telephones

There's a new ring in hospitality with Bittel USA. Bittel's product line includes a wide variety of feature-rich models such as the No-Hook Hook Switch, which features no mechanical components and enhances the maintenance-free and performance capabilities of the telephone. The optional Handset Dial-pad provides another level of comfort and convenience for guests.
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Picnic Blanket

D. Porthault, a French company founded in 1920, introduces the first cashmere picnic blanket, a luxurious 51-inch by 71-inch blanket featuring the signature Hounds & Rope design.
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Housekeeping Carts

Rubbermaid Commercial Products' new line of metal housekeeping carts offers expanded capacity in a compact footprint. The carts increase productivity with expanded capacity; the Deluxe High Security Cart holds enough linens to service 18 rooms before returning to the supply closet. The patent-pending, removable, mobile 34-gallon fabric bag, which slides out for increased storage, allows for removal of soiled linens or waste while the cart stays in service.
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Water Filter

The Clear Flow Hospitality Faucet Filter offers economical long-life technology that lasts up to eight months. It provides great tasting, healthier water with a maintenance-free, disposable design. It fits most bathroom sinks with two aerator adaptors (included).
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Refrigerators

Hoshizaki America, Inc. has a new TempGuard Series Two Section Pass Thru Refrigerator with stainless-steel doors. It features a ducted airflow system that creates even, consistent temperatures throughout the cabinet, eliminating hot spots and protecting product from food-borne bacteria. The TempGuard's Evercheck control center monitors critical refrigeration functions and provides an audio or visual alarm if an error is detected.
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Toilets

TOTO's 1.28-gpf High Efficiency Toilets (HETs) are WaterSense-certified and feature the E-Max flushing system that saves 20-percent more water than a 1.6-gpf toilet and 63-percent more water than a 3.5-gpf toilet.
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Cordless Phones

Teledex introduces a new line of VOIP DECT cordless phones: The iPhone SIP NDC series phones are SIP-compliant and designed for the specific requirements of the hospitality industry. Utilizing the latest DECT technology for base handset communication and SIP protocol for IP-PBX integration, the new phones offer flexibility and features previously unavailable to the global hospitality industry, the company says.
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Table Linens

Perego Luxury Linens for Riegel bolster a collection of rich and sophisticated standard patterns and colors with unlimited custom options. They are made of a mix of natural spun yarns, including 100-percent Egyptian cotton and 100-percent linen.
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Washing Machines

Maytag Commercial Laundry's new Energy Advantage High Efficiency Single-Load Front-Load Washers are designed to cut utility costs by up to 60 percent. They are Energy Star and CEE Tier III qualified. The new washers improve reliability in the pumps, shafts, seals and suspension.
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Rugs

Sales for Country Mills Inc.'s green earthtone and bamboozle rug collections have doubled this year. The cmi earthtone line offers braided-texture area rugs and accessories made of 100-percent jute, a strong, adaptable plant fiber. The bamboozle braided-texture bamboo rug is a soft, fashionable, eco-friendly collection featuring double-braided flat 100-percent bamboo yarns.
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