Cosmopolitan Vegas Hotel Experience Takes Design Grand Prix
From Advertising Age:
Vegas Hotel Experience Takes Design Grand Prix
Given this year's Design Grand Prix winner, hopefully what happens in Vegas won't stay in Vegas. The Cannes International Festival of Creativity design jury bestowed the category's top honor this year to "The Cosmopolitan Digital Experience," a multimedia digital effort that weaves storytelling into the exterior and interiors of a new Sin City hotel, an effort that the jury said sets a new standard for hotel and retail experiences -- as well as integrated brand building on a broader level. Click here for the full story.
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