Bill Hirsch joins procure-to-pay solutions provider BirchStreet Systems as vice president of sales-North America. He’s held marketing posts with BuyEfficient, HD Supply, Choice Hotels and Ramada Franchise Systems.

DIRECTV honored Bulk TV & Internet as its #1 Free-to-Guest Provider for the third consecutive year and as its 2010 Commercial Provider of the Year. Bulk TV serves more than 120,000 hotel rooms in 50 states.

VingCard Elsafe names Bob Aquilino as president, Americas. He succeeds Rune Venas, who returns to his native Norway to take a global business development role with the company’s parent. Aquilino has been managing director of MorrisAnderson, a Chicago-based corporate financial consultancy.

Pegasus Solutions promotes Mike Montemurro to senior vice president, product strategy & support. He had been vice president of central reservation system product management.

Hospitality Solutions names Patrick Hartle president and partner of its Franchise Negotiations Division. Steve Belmonte remains as chairman and CEO of the firm.

Joe Guay, a partner in the law firm of Holland & Knight, is now firm-wide leader of the Real Estate Section. He succeeds Janis Schiff, who was named client services and development partner.

For the third year in a row, Broward County, FL awards Valley Forge Fabrics with an Emerald Award in the recycling category.

Cynthia Carpenter joins IP television and broadband wireless solution provider iBAHN as vice president of marketing for the Americas. Most recently, she was chief marketing officer of Single Pipe Communications.

Wilson Associates names senior vice presidents and managing directors: Jerry Beale in the Los Angeles office and Dan Kwan in the New York office. Beale had been senior vice president-design for Wynn Design and Development, while Kwan was in Wilson’s Singapore office as executive design director of its food & beverage studio, Blueplate.

Lorie Quillin-Bell joins LG Electronics USA as marketing director for commercial air conditioning. She had been a partner at The Albion Group, an independent manufacturer’s representative sales agency.

XETA Technologies launched a new hospitality business unit, XETA Hospitality Solutions. Managing Director Mark Holzberg, formerly CEO of Lorica Solutions, leads the group.

Joie de Vivre Hospitality will use the Opera Enterprise Solution from Micros Systems for its expected national expansion. Rollout of the new system began last December at JdV properties.

The W San Francisco is the first Starwood property to install Envision, LodgeNet’s high-definition web-enabled TV platform.

Francine Jackson joins Hospitality Performance Network Global as vice president, recruiting. She joins the global site selection service provider from Hilton Luxury Brands, where she was director of sales, worldwide accounts.

Web developer and Internet marketing firm Vizergy made six appointments: Susan Powell, corporate director of marketing; Brenda Key, Elizabeth Dabbs and Danielle Bennett to the client marketing service staff; Angela Mitchell, web designer; and Sarah Atkins, copywriter.

Gregory Andris joins Molinaro Koger as vice president in the brokerage’s Miami office. He had been managing principal of Caribbean Resort Advisors.

New senior vice president in the Chicago office of HREC Investment Advisors is Scott Kaniewski. He had been with Laurus Strategies.

Andrea Foster rejoins PKF Consulting as vice president in the firm’s Boston office, as a director of hospitality services and national director of spa consulting. She had been vice president of marketing and business development for Miraval, the destination spa in Tucson, AZ.

Former Carlson executive William Sipple joins HVS Capital Corp. as managing director.