From left: Eric Danziger, WHG CEO; Sant Singh Chatwal, CEO of Chatwal Hotel & Resorts; Jay Stein, COO of Chatwal; Jim Alderman, evp of development for Wyndham; Brendan McNamara, svp of brand development for Chatwal.

Coming on the heels of last year’s deal to franchise Planet Hollywood hotels, Wyndham Hotel Group has followed with a similar arrangement with Chatwal Hotels & Resorts for exclusive rights to franchise and manage its Dream and Night boutique hotel brands globally.

The Dream New York City.

The two brands help fill out Wyndham’s diverse offerings of brands with Night, an “affordably chic” limited- or full-service option with innovative designs and services, and the Dream brand that will be positioned as a full-service lifestyle brand for gateway cities and resort destinations.

“The addition of the Dream and Night brands will complement Wyndham Hotel Group’s diverse brand portfolio, which focuses on meeting guest needs with a hotel product for every kind of traveler,” said Eric Danziger, Wyndham Hotel Group president and CEO. “These design-driven, destination-within-a-destination brands are favored by travelers who crave an avant-garde yet cosmopolitan experience.”

A junior suite in the soon to open Dream South Beach.

Wyndham now also comes closer to filling the need of every developer and franchisee, with offerings like Super 8 and Days Inn in the economy segment to brands like Wingate and Ramada in the middle and then the broad Wyndham brand and now Dream at the top in the upscale and above segments.

New York-based Chatwal Hotels & Resorts currently owns and manages 10 hotels, including the 216-room Dream New York in midtown Manhattan, the 72-room Night Hotel in Manhattan, the 195-room Dream Hotel Bangkok and the 151-room Dream Cochin in India. The 108-room Art-Deco inspired Dream South Beach (Miami) is under construction and scheduled to open early this year, while a Dream hotel in New York’s Meatpacking District is planned for later this year.

A Wyndham spokesperson confirmed that Chatwal would continue to manage the existing and under construction locations of the two brands, but Wyndham’s systems—reservations, global sales, marketing and more—would eventually be integrated into those properties.

Sant Singh Chatwal, chairman and CEO of Chatwal and its management arm Hampshire Hotels & Resorts, said Wyndham would be able to take the brands’ development to the “next level” by leveraging Wyndham’s distribution system, loyalty program and more. Chatwal will continue to own the brand trademarks and intellectual property.

The Night in New York City.

“The relationship with Wyndham will unlock the true potential of our Dream and Night brands, which have proven their success in key markets like New York and Bangkok during the last six years and are prime to further expand globally,” said Chatwal. “Working with industry colleagues like Eric to leverage Wyndham Hotel Group’s scale and reputation as a global brand leader will benefit the future of these inspired brands.”

Wyndham plans to develop the Night brand in primary and secondary markets in full- and limited service models that could also be adapted from existing exterior-corridor hotels. Properties will feature ground floor “living areas” and innovations like guest DJs in lounges, discounts for guests with hybrid and electronic cars and gourmet quick-service f&b offerings.

Dream will be developed as a full-service lifestyle brand for gateway cities and resort locations. The brand will have a light-hearted and fun personality. Vivid visuals, progressive designs and local f&b offerings will highlight the brand with the tagline: “It’s your dream, we provide the room service.” The press release also said “the brand would emulate luxury hotels, but with a more relaxed point of view.”