Marriott’s Losses Come with Some Optimism
Marriott International was the first of the four large
publicly held hotel companies to report first-quarter results and the numbers
weren’t good, but they were better than expected by Wall Street analysts.
Marriott’s net loss was $23 million (six cents per share), compared to a
$121-million profit a year ago, but J.W. Marriott Jr., chairman and CEO, said
it could have been worse.
“The lodging industry and Marriott International continue to
feel the impact of the global economic downturn,” he said in a statement. “At
the same time, however, we are finding new ways of controlling costs and
driving revenue. Despite an almost 20 percent decline in revenue per available
room for our worldwide company-operated hotels, our teams performed incredibly
well to limit house profit margin declines to 340 basis points, ahead of our
expectations. Our strong brands continue to drive significant revenue premiums
compared to their competitors … Despite the downturn, we're moving ahead.”
He also pointed out the company’s $256 million in total
hotel management and franchise fees as evidence of the strength of the business
model.
RevPAR fell 19.6 for Marriott’s worldwide company-operated
properties and 17.3 percent for system-wide properties. North American
properties were down 18 percent (company operated) and 16.2 percent
(system-wide). Marriott expects North American system-wide RevPAR to decline 22
to 25 percent in the second quarter.
“Our industry typically lags heading into a downturn and to
recover, so we're obviously far from being out of the woods,” said Arne
Sorenson, chief financial officer. “However, there are some initial signs of
demand stabilization even if at today is very low levels “
Wyndham, Starwood and Choice are scheduled to report their first-quarter results next week.
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© 2012 Penton Media Inc.
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