Marriott Clears Path for Justice, Greenbrier

Marriott and a bankruptcy filing no longer stand in the way of Jim Justice's bid to purchase the Greenbrier. The two suitors reached an agreement allowing Marriott to market the resort and then receive commissions for any bookings it creates, and in return, the hotel company didn't contest today’s hearing to dismiss the bankruptcy filing. A federal judge did the rest, dismissing the filing. If the two sides can't work out details of the plan in the next 30 days, Marriott will receive a $7.5-million breakup fee from Justice.

The native West Virginian, who bought the stock of the Greenbrier’s holding company for $20.1 million on May 6, made his intent of managing the property without any outside help clear during Friday's meeting with Marriott, according to a statement released by the Greenbrier:

"This is truly a win-win for everyone concerned," Justice said. "I feel I am better suited to work with the people and run The Greenbrier. Also, in the quest for our fifth star, I would be solely responsible for all capital expenditures. On the other hand, Marriott has a lot of marketing resources and can help us increase our occupancy levels. This will benefit The Greenbrier, Marriott and the people of the Greenbrier Valley."
 
Justice, who also reportedly reached new deals with the resort's labor unions, has already hired back many employees laid off and is being hailed as a savior by local residents and media.
 
Marriott, on the other hand, will add the famed resort to its offerings if a deal can be finalized. "We had a very productive meeting with Jim Justice and we were pleased to reach an agreement to avoid a legal dispute," said Richard S. Hoffman, Marriott's executive vice president for business development. "The Justice Family will be great owners for the Greenbrier. It was never our desire to own the Greenbrier for the long term. Our goal is to make the Greenbrier available to our customers as part of our family of hotels, and we hope to be able to accomplish that objective in the next 30 days." If not, Marriott will get the $7.5-million payoff from Justice.
 


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