Royal Orchid Hotels Lines Up Mid-Market Brand for India
From Reuters:
Royal Orchid Hotels Lines Up Mid-Market Brand for India
Hotel chain operator Royal Orchid Hotels Ltd plans to add a new brand in the Indian mid-market space in the next couple of months, joining a growing list of hoteliers keen to expand portfolio for the cost-conscious Indian consumer. Earlier this year, rival premium chains Indian Hotels, which operates the Taj and Vivanta properties, and Hotel Leela have also announced plans to expand into the mid-market segment as their luxury offering face increasing competition from foreign chains such as Marriott International, Starwood Hotels and Intercontinental. Click here for the full story.
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