Starwood Hotels & Resorts Worldwide will move its Manhattan-based luxury- and design-led brands from an office in Chelsea to a one in SoHo. The brand teams for W Hotels, Le Méridien, St. Regis and The Luxury Collection will join Starwood’s Bliss and Reméde Spa teams, who are already based there, in the soon-to-be redesigned space. The move serves two purposes: It merges two creative groups into one think tank and will save money by consolidating offices.

“In addition to establishing a creative hub, we are excited to merge space with our Bliss and Reméde Spa brands which work closely with our brands to develop signature spas and bath amenities in our hotels around the globe,” said Phil McAveety, Starwood’s chief branding officer. “We are, of course, sensitive to the current economic environment. By consolidating the two offices we will drive efficiencies, which will offset the investment needed to create this new brand and design space.”

VM Design Studio, a New York-based collection of architects and designers, will lead the office renovation, which should be completed in September. The new office will house 150 employees. The brands currently housed in Chelsea will relocate to Starwood’s global headquarters in White Plains, NY until the new office is ready.