New Name, Same Focus for Tapestry Resorts
ResortCom International, which started as Resort Communications 25 years ago, has rebranded a newly consolidated full-service hospitality management division under the name Tapestry Resorts. ResortCom has provided management needs for fractional, vacation ownership and luxury resort properties since 2002, when current Chairman and CEO John Small merged his company, International Resort Management, with ResortCom.
“This newly branded division will focus strongly on hospitality management and most importantly, drive results for our clients,” said Small. “At Tapestry Resorts, we don’t sell; we listen, so we can identify each client’s needs, anticipate future opportunities and provide relevant solutions. Once clear goals are identified by both parties, Tapestry Resorts guarantees every client’s success.”
The resort management and club services focus isn’t new to ResortCom, which also specializes in financial services and technology, but Small said a name change was necessary. “ResortCom is very successful, but the name doesn’t tell you anything about it,” said Small, a hospitality veteran who began his career in hotels and also worked for cruise lines.
The guarantee—clearly defined in the new tagline “We Listen, We Deliver, We Guarantee it.”—is new, and serious. “We had to do something to stand out,” Small said. “We look at cash flow, guest satisfaction, physical appearance and we find a course of action based on those. If we don’t meet them, we don’t get paid.”
The goal of the rebranding is to attract new clients, specifically sold-out resorts under the control of their homeowners association. Tapestry Resorts manages 14 resorts now and provides some services to about 75 others for various clients. Tapestry will continue to focus on Latin American, the Caribbean and the U.S., but will also look to grow in South America and eventually Asia.
“Asia is the new frontier for the timeshare and fractional industries,” said Small, adding the focus now is Thailand, Bali, Vietnam and some in Cambodia, but ultimately China is the goal once companies figure out how to operate there.
The man who started in the hotel industry has found a home in the vacation ownership world, and plans on sticking around. “The industry will continue to grow because the concept is great,” he said. “Vacationing is something everyone expects to do. It’s almost a birthright.”
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