ABVI Partners With Consumer Brands
Americas Best Value Inn added four consumer brand companies — Thrifty Car Rental, Meineke Car Care Centers, Cracker Barrel Restaurants and Atlantic Luggage — to its roster of strategic marketing partners.
Last month, the Vantage Hospitality Group chain launched a summer promotion, “Twice as Nice,” featuring double doses of prizes from its new marketing partners. Winners in the promotion will receive two prizes from the companies, such as a two-day car rental from Thrifty, a two-piece set of Atlantic luggage, etc.
The chain's Value Club frequent guest program also taps into the partnerships through special offers and discounts. In addition to the newly announced partners, ABVI has similar marketing relationships with HBO, TravelCenters of America, U.S. Travel Guide, Travel Coupon Book, Travelpro and Chase Bank.
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