AQUATREND Turns Hotels Pools into Profit Centers

Hotels looking for a true differentiator should consider Water Workout Stations as a way to promote good health while increasing revenues and brand awareness‥

A new water work-out station that is making a big splash among the healthcare community is coming soon to your hotel or resort. The AQUATREND Water Workout Station(tm), manufactured by Tequesta, Fla.-based Aquatic Trends and distributed exclusively to the hospitality industry by Hospitality Solutions LLC, is designed to improve the physical condition of your guests and local patrons, and financial condition of your underutilized, yet open, swimming pool. At the same time, the AQUATREND provides a pleasurable, cool, comfortable way for your guests to exercise.

Years ago, hotels could entice guests just by advertising that they had a swimming pool. Today it's quite different. In fact, for some hoteliers, especially those in the economy or limited-service segments, having a swimming pool can be nothing more than a financial drain on the property.

The AQUATREND Water Workout Station will quickly change all that by leveling the playing field for all hotels with swimming pools, regardless of pool size, location or water features. By installing a few AQUATREND Water Workout Stations(tm) at a property, the hotel then becomes a virtual health club, promoting good physical fitness to travelers and the local community.

Aquatics reduces travel stress

Studies show that travel induces fatigue and consequently can reduce a traveler's business performance by almost 20 percent. Of the 405 million business trips taken every year in the United States, approximately 40 percent of travelers develop headaches, back and neck aches or other physical symptoms due to travel-related stress.

It's also important to note that not all guests are professional athletes. Research shows that women travelers and those guests who may be overweight often feel more comfortable working out in water because they are partially covered and because a swimming pool provides a less-intimidating environment than a weight room. Likewise, as the industry draws more elderly travelers, health issues come into play. Providing aquatic exercise helps reduce the pains caused by arthritis, pregnancy and injury recovery, while providing pleasure and good feelings.

AQUATREND increases revenue

Healthcare today is a $1.8-trillion industry. Hotels looking to increase their revenues would do well to promote good health via aquatics. Why spend $250,000 to improve the exercise room at just one hotel when an AQUATREND can be purchased for less than $1,200 per unit (or leased for under $1 per day) and accomplish the same results while providing a public service?

The ways to increase hotel revenue through AQUATREND are limitless. Hotels can sell aquatic memberships to the local community and staff; re-sell AQUATREND units to guests for use in their home pools; and, market the AQUATREND online and in all print collateral materials to increase occupancy among all demographics, including: women travelers, elderly travelers and families on vacation who are health-conscious yet want to entertain their children.

With only four machines in the pool, and a modest monthly fee, the AQUATREND Water Workout Stations will pay for themselves in less than six months. Add personal training capabilities at only six hours of one-on-one training per week and the units pay for themselves in only three months. The profit potential with multiple classes and trainers utilizing the machines grows exponentially.

AQUATREND is distributed exclusively to the hotel industry by Hospitality Solutions LLC. Hotels looking to provide their guests with an effective exercise vehicle for all ages while getting more use from their pool and simultaneously increasing revenue and guest loyalty, should consider AQUATREND.

For more information, contact Hospitality Solutions LLC President and CEO Steven Belmonte at 973-598-0839.

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