Beachy Keen

Check out the photo above. It could be a festive family reunion, right? That's what we thought when we first viewed the cheery image. Instead, it's the latest “uniform” look for the sales staff at the Marco Island (FL) Marriott Beach Resort. The property recently completed a massive $187-million renovation, the largest in the brand's history.

In the wake of the renovation, management studied ways to reposition the resort to reflect its refreshed image. At a sales retreat brainstorming session, staff kicked around myriad ideas to set themselves apart from the competition — the Tommy Bahama and sports shirt/khaki pants looks had been done to death, reports Robert Pfeffer, director of sales and marketing. “Someone suggested Lilly Pulitzer, a Florida brand. It's easily recognizable, fun to wear and distinctive.”

Sales managers wear the colorful outfits when meeting with clients at industry events, site visits and sales calls. “We've gotten some great feedback from meeting planners and internal customers,” says Pfeffer. “When we go to trade shows we dress in Lilly Pulitzer and we're certainly easy to spot in a crowd — especially our six-foot tall director of sales.”

Reprints and Licensing
© 2014 Penton Media Inc.

Acceptable Use Policy
blog comments powered by Disqus

Most Recent

More Recent Articles

Career Center

Quick Job Search
Enter Keyword(s):
Enter a City:

Select a State:

Select a Category:
Franchise Fact File Top Brands
Brand Company Basics Top Management Companies
Owners & Operators Industry Consultants
Industry Associations Industry Events
Design Firms Purchasing Companies
Top Ownership Groups

Click here to view all of the Lodging Hospitality Photo Galleries

Accor Best Western
Carlson Rezidor Choice
Hilton Hyatt
IHG La Quinta
Marriott Starwood
Vantage Wyndham

Free Product Information
News and Trends for the Hotel, Motel, and Hospitality Markets.

Lodging Hospitality eReport
Lodging Hospitality electronic newsletters are FREE to requested subscribers.

Lodging Hospitality Resource Center
The Lodging Hospitality Resource Center is the ultimate resource to find products and services to build, equip, and renovate hotels, motels and resorts.

Subscribe / Renew
Visit our subscription center to subscribe or renew your subscription to Lodging Hospitality.

Visit our webinars page to view all our upcoming and on demand webinars.

Visit our White Papers page to view all our current White Papers.