Best Western Marks 60 Years

Best Western is taking nearly the entire year to celebrate its 60th anniversary. The official celebration started in late March with a week-long industry appreciation event. During that week, corporate executives, members of the chain's sales team, as well as management and staff from more than 1,000 Best Western properties, fanned out across five continents to thank travel agents and other key customers for their business.

The goal of the event, called the World's Largest Thank You, was to make 12,500 sales calls in one week. The company says its travel partners accounted for more than $200 million in sales last year.

In addition, on March 29 guests staying at Best Westerns in North America found anniversary cards under their pillows, along with a coupon for a one-night's stay for $5.40, or what it cost for a room in 1946, the year the organization was founded.

Reprints and Licensing
© 2014 Penton Media Inc.


Acceptable Use Policy
blog comments powered by Disqus

Most Recent

More Recent Articles

Career Center

Quick Job Search
Enter Keyword(s):
Enter a City:

Select a State:

Select a Category:



http://lhonline.com/images/bulk_tv_logo.jpg
Franchise Fact File Top Brands
Brand Company Basics Top Management Companies
Owners & Operators Industry Consultants
Industry Associations Industry Events
Design Firms Purchasing Companies
Top Ownership Groups  


http://lhonline.com/images/bulk_tv_logo.jpg

Click here to view all of the Lodging Hospitality Photo Galleries



Accor Best Western
Carlson Rezidor Choice
Hilton Hyatt
IHG La Quinta
Marriott Starwood
Vantage Wyndham







Free Product Information
News and Trends for the Hotel, Motel, and Hospitality Markets.

Lodging Hospitality eReport
Lodging Hospitality electronic newsletters are FREE to requested subscribers.

Lodging Hospitality Resource Center
The Lodging Hospitality Resource Center is the ultimate resource to find products and services to build, equip, and renovate hotels, motels and resorts.

Subscribe / Renew
Visit our subscription center to subscribe or renew your subscription to Lodging Hospitality.

Webinars
Visit our webinars page to view all our upcoming and on demand webinars.

Whitepapers
Visit our White Papers page to view all our current White Papers.