BIG EASY MARRIOTTS JOIN FORCES

As the saying goes, there's strength in numbers. That's just what New Orleans-area Marriott hotels are counting on with a new plan to align group sales efforts in their struggling market, still coping with the effects of lost business due to Hurricane Katrina.

Marriott International recently launched the Group Market Sales Organization, designed to offer enhanced business solutions and services to meeting and convention planners. The group comprises a dozen executives handling six hotel brands, including Marriott, JW Marriott, Renaissance, Courtyard by Marriott, Residence Inn, SpringHill Suites and TownePlace Suites. The enterprise, which includes 13 Marriott properties throughout the city (a total of 3,998 rooms), will provide additional horsepower to property teams, eliminate redundancy and deliver results to customers in an expeditious and unified manner, says the company.

The group is headed by Kristen McMillon-Rauch, market director of sales. The restructuring of the sales force means that meeting planners will have one point of contact when doing business with Marriott properties in New Orleans and therefore will receive “more dedicated, focused, one-on-one time with the sales representative,” according to Marriott.

“We are confident that the new Group Market Sales Organization will be well received all around,” says McMillon-Rauch. “It will not only benefit the 13 Marriott-branded hotels in New Orleans by growing our competitive edge in the market, but will also streamline communications for meeting planners, making their dealing with the hotels seamless, and will help increase group business for the city.”

And, according to McMillon-Rauch, operators of the properties in the group view the initiative as a great opportunity to grow their individual and collective revenues.

Reprints and Licensing
© 2014 Penton Media Inc.


Acceptable Use Policy
blog comments powered by Disqus

Most Recent

More Recent Articles

Career Center

Quick Job Search
Enter Keyword(s):
Enter a City:

Select a State:

Select a Category:



http://lhonline.com/images/bulk_tv_logo.jpg
Franchise Fact File Top Brands
Brand Company Basics Top Management Companies
Owners & Operators Industry Consultants
Industry Associations Industry Events
Design Firms Purchasing Companies
Top Ownership Groups  


http://lhonline.com/images/bulk_tv_logo.jpg

Click here to view all of the Lodging Hospitality Photo Galleries



Accor Best Western
Carlson Rezidor Choice
Hilton Hyatt
IHG La Quinta
Marriott Starwood
Vantage Wyndham







Free Product Information
News and Trends for the Hotel, Motel, and Hospitality Markets.

Lodging Hospitality eReport
Lodging Hospitality electronic newsletters are FREE to requested subscribers.

Lodging Hospitality Resource Center
The Lodging Hospitality Resource Center is the ultimate resource to find products and services to build, equip, and renovate hotels, motels and resorts.

Subscribe / Renew
Visit our subscription center to subscribe or renew your subscription to Lodging Hospitality.

Webinars
Visit our webinars page to view all our upcoming and on demand webinars.

Whitepapers
Visit our White Papers page to view all our current White Papers.