Branding Briefs

Accor North America

The company announced its first corporate acquisition in eight years with the newest Motel 6 property in Virginia Beach, VA. The 131-property, formerly owned by Virginia Beach Hotel, LLC, opened in February. Motel 6 also opened locations in Las Vegas; Waukegan, IL; Collinsville, IL; and McDonough, GA.

Best Western

Properties recently joining the membership organization include the Best Western Peppertree Omak Inn in Omak, WA; Best Western Forest Park Inn in Gilroy, CA; Best Western Rosslyn/Iwo Jima in Arlington, VA; Best Western Concord Inn in Minocqua, WI; and Best Western Chicagoland-Countryside in Countryside, IL.


Carlson Hotels Worldwide added six locations during January and early February, including three Radisson properties and two Country Inn & Suites in the U.S. and one Park Inn in the U.K. The new Radisson properties are in Dallas, Tucson, AZ and Orlando. The Country Inn & Suites are in Jacksonville, FL and Kansas City.

Fairmont Hotels & Resorts

Fairmont reopened The Plaza last month after a $400-million, two-year, lobby-to-roof renovation in New York City. The Plaza has 282 guestrooms and suites and has the largest overall square footage of any luxury hotel in New York City.

Hilton Hotels Corp.

Lion's Gate Development plans to a build a 225-room Waldorf=Astoria as a key part of The Proscenium, a mixed-use development in Sarasota, FL. The project is expected to break ground in the fourth quarter of this year and open by the end of 2010. The Waldorf=Astoria Collection and Duval Development will build Dakota Mountain Lodge, Hilton's first ski management property, in Park City, UT. The 197-room hotel is scheduled to be completed and open in spring 2009.

Kolter Commercial announced plans for The Gardens Pointe Corporate Center in Palm Beach Gardens, FL and will include a six-story Hilton Garden Inn with 175 suites. The Hilton Garden Inn Choctaw (MS) opened in February. The 140-room property is operated by Naldev Dancing Rabbit, LCC and managed by S&L Hospitality.

Hostmark Hospitality Group added the Embassy Suites La Quinta - Hotel & Spa in La Quinta, CA to its management portfolio.

InterContinental Hotels Group

The Hotel Indigo Columbus (IN) Downtown is the brand's 13th to open and second of the year. The 85-room property is the first new hotel to open in downtown Columbus in more than 100 years.

The Holiday Inn Ontario Airport (CA) opened in February after nearly two years of construction. The 180-room property is managed by Trigild and owned by Prime Hospitality, LLC.

The InterContinental Tampa was selected as an official host of Super Bowl XLIII and will house the AFC champions. The new luxury hotel opened last August. The 550-room InterContinental San Francisco opened in February. The 32-story high-rise features an 8,000-square-foot full-service spa and health club. IHG also announced plans to open an 11-story InterContinental in Maracaibo, Venezuela by the end of 2008.

The Staybridge Suites in Fort Wayne, IN became the brand's 125th property to open. The $9-million hotel began construction last June and has 84 suites.

A 72-room Holiday Inn Express and Suites is expected to open this summer in downtown Boston after a $2-million renovation to the 100-year-old building.

Marriott International

The 147-room Courtyard Washington (D.C.) Northwest reopened last month after extensive renovations. The nine-story hotel is owned and managed by Jurys Doyle Hotel Group. The 107-room Courtyard San Antonio North/Stone Oak at Legacy opened last month and is owned and managed by InterMountain Management, LLC.

Concord Hospitality Enterprises opened the 126-room Residence Inn Columbus (OH) Downtown after a $24-million, 18-month renovation of a historic former bank building.

The 94-room SpringHill Suites Lehi (UT) opened last month. It's owned and managed by Sunridge Hotel Properties.

McKibbon Hotel Management owns and manages the 98-suite TownePlace Suites Pensacola (FL) that opened last month.

Red Roof Inn

Red Roof Inn opened a newly constructed 73-room property in Panama City, FL. The hotel features 18 studio rooms and an outdoor pool.

Starwood Hotels & Resorts

The Sheraton Carlsbad (CA) Resort & Spa, owned by Grand Pacific Resorts, opened in February. Azul Hospitality manages the 129-room property.

Phase I of the Bridge Street Town Centre in McKinney, TX broke ground in February. The first phase of development includes the 221-room Westin McKinney, which will be the first full-service hotel in the city. Gatehouse Capital Corp and the Devlin Group will co-develop the Westin St. Augustine Hotel & Residences in the San Sebastian Harbor Development in St. Augustine, FL. The 225-room hotel should be completed by fall 2010.

Construction has begun on an aloft hotel at a mixed-use redevelopment project at the Houston Galleria. The project is a joint venture between AmREIT and Songy Partners LLC. Starwood also announced another aloft project in Aventura, FL. The 215-room property is expected to open this year.

Wyndham Hotel Group

FFC Capital Corporation rebranded 22 Exel Inn hotels it acquired in February in a joint venture with Interstate Hotels and Resorts to Wyndham's Days Inn, Super 8, Baymont Inn & Suites, Howard Johnson and Travelodge brands. The 22 hotels represented 2,400 rooms in the Midwest.

The 137-room Wingate by Wyndham in Chihuahua, Mexico will become the brand's first property outside the U.S. and Canada when it opens later this year.

Wyndham Hotels and Resorts will enter a new Caribbean market with the development of the 400-room Wyndham St. Croix Golf Resort and Casino in the U.S. Virgin Islands. The hotel will be part of a $250-million complex that includes a 43,000-square foot conference center.

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