Building New Standards for Extended-stay Growth

Homewood Suites by Hilton® is an upscale, yet casual, all-suite, residential-style hotel brand that caters to travelers seeking the perfect second home when traveling for business or leisure. Extended-stay accommodations are a hot commodity among travelers, and this market is growing by leaps and bounds. In fact, upscale extended stay remains an underserved industry segment with investment potential.

The Homewood Suites by Hilton brand offers a highly specialized product that targets a very specific and desirable guest: The upscale traveler who plans to stay five or more consecutive nights for business or leisure. Our properties have been designed to be a home-away-from-home for guests, and with offerings like these it's not hard to see why our guests love us:

  • Warm, friendly service that's personalized to meet guests' needs

  • Quality and consistency from location to location

  • Spacious one- to two-bedroom suites and deluxe studio suites

  • Fully equipped kitchen with refrigerator, microwave, cook top, full utensils and place settings

  • Dining table and separate work area with phone, data ports and complimentary high-speed Internet access

  • Suite Start hot breakfast and Welcome Home® evening reception*

  • Suite Assurance Guarantee program, offering unconditional guest satisfaction

  • Backed by the power of Hilton Hotels Corporation and the Hilton Family of Hotels

Distinctly Homewood

In order to keep the brand ahead of the competition in the extended-stay arena, the Distinctly Homewood program was formulated — a multi-faceted approach to keep Homewood Suites by Hilton as fresh, relevant and vibrant to the consumer over the course of the next five years as it has been in the 15 years since its founding.

The breakfast and exercise room offerings have been updated to reflect today's lifestyle changes (i.e., more proteins and fewer carbs on the breakfast menu, and the addition of resistance training to the standard aerobic facilities). Within the guestroom itself, the bed and bedding have been upgraded. Currently, the new standards include: Suite Dreams by Serta mattress and box spring; duvets and bedcovers replacing the bedspreads; greater number as well as a wider choice of pillows with 300-thread-count pillow cases; bowed shower rod and ringless shower curtains in the bathroom, and new clock radios with an MP3 player.

Development Opportunities

Homewood Suites by Hilton has become an easy sell during the past few years, as evidenced by the upscale extended-stay brand's frequent opening of new properties, and its designation as one of the fastest growing extended-stay brands in the industry**. The brand currently has 150 hotels open with 89 in the pipeline, and 30 are expected to open by the end of the year. And to further the expansion possibilities for the brand, a new urban prototype has been created, using a shotgun studio suite layout, specifically for rehab projects in downtown urban locations where the brand's signature side-by-side suite configuration is just not feasible.

Grow With Us

To find out more about the exciting development opportunities with the fast-growing Homewood Suites by Hilton brand, call our development hotline at 1-800-286-0645, or visit us on the Web We look forward to speaking with you.

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