Best Western celebrated its 60th anniversary as the world's largest hotel chain during its annual convention in Dallas last month, with an eye toward the future and the challenges of competing in an increasingly brand-driven business.

While diversity and independence are hallmarks of the membership organization, President and CEO David Kong nudged owners to stay abreast of industry trends in technology, design and customer service. He also cautioned members to guard against deterioration of the value of the Best Western brand — a trend that has been reflected by generally lower AAA ratings for the chain's properties. “The mission of Best Western is clear: it is to increase member value and enhance brand equity,” said Kong.

To that end, “we have put together a holistic plan improving and integrating our training, revenue management, QA and customer care programs,” he said.

Kong also emphasized Best Western's dedication to minimum hotel standards, while promoting the need to “provide recommendations on what a hotel should consider if it is to compete against the higher-end brands in the mid-scale segment.“

With the company focused on the corporate travel segment, Kong reported that 2006 will be the first year Best Western achieves reservation delivery of more than $1 billion, with systemwide sales up more than 39 percent.

During the meeting, Best Western announced a new marketing partnership with Harley-Davidson Motor Cycles and reinforced a commitment to leveraging its NASCAR sponsorship as a vehicle to grow worldwide sales.

Reprints and Licensing
© 2014 Penton Media Inc.

Acceptable Use Policy
blog comments powered by Disqus

Most Recent

More Recent Articles

Career Center

Quick Job Search
Enter Keyword(s):
Enter a City:

Select a State:

Select a Category:
Franchise Fact File Top Brands
Brand Company Basics Top Management Companies
Owners & Operators Industry Consultants
Industry Associations Industry Events
Design Firms Purchasing Companies
Top Ownership Groups

Click here to view all of the Lodging Hospitality Photo Galleries

Accor Best Western
Carlson Rezidor Choice
Hilton Hyatt
IHG La Quinta
Marriott Starwood
Vantage Wyndham

Free Product Information
News and Trends for the Hotel, Motel, and Hospitality Markets.

Lodging Hospitality eReport
Lodging Hospitality electronic newsletters are FREE to requested subscribers.

Lodging Hospitality Resource Center
The Lodging Hospitality Resource Center is the ultimate resource to find products and services to build, equip, and renovate hotels, motels and resorts.

Subscribe / Renew
Visit our subscription center to subscribe or renew your subscription to Lodging Hospitality.

Visit our webinars page to view all our upcoming and on demand webinars.

Visit our White Papers page to view all our current White Papers.