Cambria Suites The Right Product, The Right Segment, The Right Time
Two years ago, the upscale, select-service Cambria Suites brand was launched by Choice Hotels after a tremendous amount of research indicated developers — and consumers — were interested in a fresh, new choice in lodging.
Today's generation of business travelers — those between the ages of 25 and 42 — work hard and play hard. The 60 million Americans in this age group travel more often for business than baby boomers, and they spend more per trip. However, they don't want to stay in their parents' hotel. They want a warm, contemporary hotel with inviting décor, modern design and amenities designed for them. We asked them what they wanted and we developed Cambria Suites in response.
Cambria Suites hotels feature all-suites rooms that are 25 percent larger than standard hotel rooms, and guests have separate areas for sleeping and working. Suites feature the latest in technology, including two flat-panel LCD TVs and a CD/DVD player with MP3 jacks, along with upgraded linens and a spa-like bathroom. Cambria Suites hotels also offer a state-of-the-art fitness facility that is like a health club.
Cambria Suites' food and beverage gives travelers a choice of dining options including healthy and organic food as well as traditional comfort fare. Guests can also enjoy gourmet coffee or cocktails and relax in a lobby that is spacious and stylish, with comfortable furniture. And at Cambria Suites hotels, travelers can connect anywhere to anybody with free wireless high-speed Internet access.
Behind Cambria Suites is the full commitment of a financially strong Choice Hotels and all the resources necessary to make the brand a success. Cambria Suites owners have a dedicated, experienced brand team that is focused exclusively on their success. Developers have the support they need every step of the way — from the day they sign a contract through the construction process, the opening of their hotel and its ongoing operations.
The brand team's property-level support is extensive — from operations to local sales and marketing and revenue management — and all designed to maximize franchisee profitability. And guests know they can expect great service, as the brand stands behind the product with a proactive culture by offering the Cambria Pledge, a true 100% unconditional guest satisfaction guarantee.
The industry is strong, this segment in particular is performing very well, and forecasts indicate its growth will continue. In a little over two years, Choice has executed nearly 50 domestic hotel franchise agreements in over 20 states nationwide for Cambria Suites hotels. Developers are building Cambria Suites hotels in a variety of locations, including mixed-use developments, airport locations, heavily traveled business centers and urban and suburban markets.
Cambria Suites is the right brand, at the right time, in the right segment and with the right team behind it. Add the power of Choice and its resources to the equation, and Cambria Suites is the right hotel for today's guests — and today's developers. You owe it to yourself to explore the opportunity that is Cambria Suites.
For more information, contact Brad LeBlanc, Vice President Cambria Suites Franchise Development ,at email@example.com or 301-592-6759.
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