Cambria Suites: Welcome to the Next Level
We're not just building hotels. We're building a brand.” — William Edmundson, vice president, brand management and strategy.
Cambria Suites is a new upscale, select-service, all-suite hotel where form and function come together perfectly. Launched by Choice Hotels in January 2005, Choice signed deals for 13 properties in the first year, as well as two multi-property deals for locations yet to be determined. And the development pipeline for 2006 is strong.
“Cambria Suites is a fresh alternative to the other brands that exist in most markets today,” said Brad LeBlanc, vice president, Cambria Development. “Developers are very excited about the size of the Cambria Suites room and its stylish offerings.”
One reason the brand has met with such success is that a Cambria Suites hotel gives guests what they want. Its unique blending of warm, contemporary style and smart design reflects the expectations of guests who want to carry their lifestyle with them when they travel.
It offers the latest in technology: two flat-panel televisions and mp3 jacks in guestrooms and free wired and wireless high speed Internet access throughout the hotel.
It offers more space: guestrooms are 25% larger than a standard room.
Its F&B offerings stand above the competition: a lobby lounge with both comfort foods and healthy options (served either sit-in or grab-and-go), a breakfast buffet, a barista bar and a 24-7 convenience store.
“Everyone knows the upscale segment continues to perform well and our licensees want to be a part of the action with a Cambria Suites hotel,” LeBlanc said. “A Cambria Suites hotel gives owners what they want: an upscale hotel opportunity with the extraordinary service they're used to from Choice Hotels.”
Choice Hotels has created sales and services teams dedicated solely to the Cambria Suites brand. Our pre-opening operations support will deliver the tools, systems, guidance, service and training you need to develop and manage your hotel efficiently and cost effectively. We'll provide F&B support and an Endorsed Vendor program that provides all the products and services you need to meet stringent requirements for quality, reliability, performance, cost-effectiveness, value and brand standards. Our dedicated team will provide property-specific, one-on-one coaching and support throughout the development of your hotel and its local marketing, sales, public relations, pricing and revenue management strategies.
“We're going to make sure a sales support representative from the Cambria Suites team sits down with each owner to establish a local marketing and sales plan that will help the hotel to win the street corner battle,” Edmundson explains. “And, for all hotels that open in 2006 or 2007, we'll make a financial commitment to that plan. That's how much we believe in what we're doing.”
Combine all of that support with Choice's stellar central reservations system, which books an estimated $1.7 billion in gross room revenue - and 55 million room nights - annually, and a $50 million national, multi-branded advertising and marketing campaign, and you've got a winning combination.
When you decide to build a hotel with a franchise organization, you're picking a partner. This is a supreme act of trust, one that we take very seriously and honor. Choice Hotels is the second largest hotel franchising company in the world with more than 5,000 hotels open or under development in over 40 countries. We have more than 60 years experience in developing brands, services and resources that optimize hotel performance.
Cambria Suites has so much going for it: the right product to meet today's demand, the right standards and the right service. This exciting new brand is the right fit for today's development needs. Now all it needs is you.
To learn more about becoming a Choice Hotels franchisee, go to choicehotelsfranchise.com/cambriasuites or call 877-774-6789.
For New York — This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such Filing does not constitute approval by the Department of Law. For Minnesota F-4986. For South Carolina Cambria S.S. Reg. No. 013
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