Cendant Timeshare Becomes Wyndham

The final organizational piece of the puzzle is in place for Cendant's timeshare operation. Last month, the Cendant Timeshare Resort Group became Wyndham Vacation Ownership, reflecting the upcoming spin-off of Cendant Corp.'s hotel and timeshare operations into a separate public company, Wyndham Worldwide.

“We're still figuring out what the name change will mean for us,“ says Franz Hanning, president & CEO of Wyndham Vacation Ownership. “While we've been very successful without the benefit of having a household brand name, the power of a brand like Wyndham will definitely add to what we're already doing very well.“

Last year, Cendant consolidated its two timeshare development and ownership companies, Fairfield Resorts and Trendwest, under one banner with Hanning at the helm. Together, the two firms have 140 resorts with 18,000 units and more than 750,000 owners.

As a result of the Wyndham branding, some future resorts will be developed as mixed-use projects with both WVO units and a traditional Wyndham Hotel. For example, a Wyndham Hotel is in the works at the company's very successful Fairfield Orlando at Bonnet Creek Resort on Disney World grounds in Florida. Also, some Fairfield and Trendwest resorts may be rebranded with the Wyndham name, says Hanning. He adds that the firm has no plans to franchise the concept.

Reprints and Licensing
© 2014 Penton Media Inc.


Acceptable Use Policy
blog comments powered by Disqus

Most Recent

More Recent Articles

Career Center

Quick Job Search
Enter Keyword(s):
Enter a City:

Select a State:

Select a Category:



http://lhonline.com/images/bulk_tv_logo.jpg
Franchise Fact File Top Brands
Brand Company Basics Top Management Companies
Owners & Operators Industry Consultants
Industry Associations Industry Events
Design Firms Purchasing Companies
Top Ownership Groups  


http://lhonline.com/images/bulk_tv_logo.jpg

Click here to view all of the Lodging Hospitality Photo Galleries



Accor Best Western
Carlson Rezidor Choice
Hilton Hyatt
IHG La Quinta
Marriott Starwood
Vantage Wyndham







Free Product Information
News and Trends for the Hotel, Motel, and Hospitality Markets.

Lodging Hospitality eReport
Lodging Hospitality electronic newsletters are FREE to requested subscribers.

Lodging Hospitality Resource Center
The Lodging Hospitality Resource Center is the ultimate resource to find products and services to build, equip, and renovate hotels, motels and resorts.

Subscribe / Renew
Visit our subscription center to subscribe or renew your subscription to Lodging Hospitality.

Webinars
Visit our webinars page to view all our upcoming and on demand webinars.

Whitepapers
Visit our White Papers page to view all our current White Papers.