The sprint among most hotel chains to see who can provide the most amenities to their guests continues at breakneck speed. Three chains recently announced their latest offerings:

  • The most innovative idea came from Hyatt Hotels, which says it will become the first hotel chain to offer free satellite radio service in all of its guest-rooms nationwide. Starting this fall, Hyatt and its partner XM Satellite Radio will begin to add the service to 50,000-plus rooms in the continental U.S. Once installed, guests will have access to more than 150 channels of commercial-free music, news, talk, sports and entertainment on custom-designed tabletop radios.

  • The most offbeat new amenity belongs to Jameson Inns, the Atlanta-based owner, operator and franchisor of 123 properties. Following receipt of a blessing from the Securities and Exchange Commission, the company launched the Jameson Stock Awards frequent stay program.

    Jameson will give participants a share of the company in exchange for their business. The program awards 10 percent of a member's hotel room charges in the form of common stock. Customers enroll online and need to stay at least three nights in a 12-month period to qualify.

  • Hilton Hotels & Resorts took a much more traditional approach by upgrading its line of bathroom amenities. The new Hilton Serenity Bath Collection features products from Crabtree & Evelyn's La Source line along with custom-designed stainless steel accessories. Full rollout of the program will be completed this fall.

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