Champ Patel Credits La Quinta with Success
Ask any successful hotelier the keys to succeeding in this volatile industry, and he'll likely mention such personal attributes as drive, determination and devotion. It also helps to have a strong, secure brand system to back you up.
Just ask Champ Patel. Named Hotelier of the Year in 2003 by AAHOA, Patel is highly respected in the industry for his experience gleaned over the past 25 years. The veteran hotelier boasts nearly 60 properties in the mid-market without F&B segment, including hotels with Choice, Hilton, Cendant and Best Western brands. Newer to his stable are five La Quinta® properties open or under development.
Why La Quinta? “It's a good fit,” Patel says.
La Quinta controls its costs by focusing on things that matter to the guest most, relates Patel. “They have skin in the game,” he says, referencing La Quinta's vested interest in the brand. In the past five years, La Quinta has invested more than $240 million in its company-owned properties — all the while sharing what it has learned with franchisees to maintain quality, exceed guest expectations and build strong brand loyalty.
Patel also favors La Quinta for its brand recognition, family-like atmosphere and support. “It's less like a big corporation and more like a family,” says Patel. “The day to day contact is there. Each department, from design and construction to sales and marketing works together, as a team.”
La Quinta passes its management skills along to those who seek a property where customers check out happy, satisfied and feel they got more for their money. That's what builds brand loyalty.
From training to marketing to tech support and a superlative reservation system, La Quinta stands out in a crowded field of hotel brands, notes Patel. It's about support. It's about understanding. It's about excellence.
From the top of the organization to one's personal Franchise Service Director, guest satisfaction is the first priority. And that's backed up by offering franchisees quick responses to questions. Champ Patel appreciates that service standard. “La Quinta treats its franchisees like true partners,” says Patel.
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