Doubletree Maintains Impressive Growth Rate Brand Remains Favorite for Conversions
With more than half of an aggressive $480 million product enhancement program complete, Doubletree® Hotels continues its impressive growth in the upscale, contemporary, first-class hotel segment in 2006.
Last year, Doubletree added 17 hotels with 4,260 rooms, started construction/renovation on 23 new properties with 5,582 rooms and approved 19 new hotel deals totaling 5,152 rooms. In the past six years since they joined the Hilton Family of Hotels, Doubletree has transformed itself into the leader in its tier segment. Already in 2006, the brand has opened 6 hotels with 1,400 rooms, and has added 13 hotels with over 3,000 rooms to its development pipeline.
“Seventy-five percent of the deals that came our way in 2005 came from existing Hilton Family franchisees, which we view as a strong endorsement for the brand,” said Dave Horton, senior vice president-brand management for Doubletree. “These hoteliers realize first-hand the greater benefits afforded by adding a Doubletree flag to their property.”
With a growing collection of upscale accommodations in more than 160 gateway cities, metropolitan areas and vacation destinations throughout the United States, Canada and Latin America, Doubletree offers distinctively designed properties that provide true comfort to today's business and leisure travelers. Millions of delighted hotel guests enjoy the brand's legendary, warm chocolate-chip-cookie-welcome at check-in.
Doubletree Hotels and Resorts offer unique, contemporary, upscale accommodations and full-service facilities and amenities in top locations across the country. Doubletree Guest Suites® is the world's second largest full-service, all-suite brand, offering one- and two-bedroom suites with separate living rooms and private baths. These suites are ideal for situations where a longer stay is required - whether for business trips or family vacations.
From contemporary designs to innovative guest technology services to a luxurious new sleep experience, the brand's main vision is to reinvigorate guest satisfaction and provide today's travelers with more of the true comforts they enjoy at home. The hard work put forth by Doubletree behind this mission has paid off with a significant 21-point increase in guest approval, according to J.D. Powers & Associates 2005 North America Hotel Guest Satisfaction Index Study, and prominent market penetration in RevPAR against its competitive set.
“Whether building a new hotel or converting an existing property to re-energize performance, the Doubletree brand provides owners and developers with a great vehicle to grow their portfolio,” Horton added. “To help owners make the switch to Doubletree effectively and efficiently, we can support renovation and redesign efforts, including site review, design consulting, referrals to architects and contractors, and review of construction progress.”
To learn more about franchising opportunities with Doubletree, please call the Hilton franchise development professional located in your area.
You also may call our franchise development hotline at 800-286-0645, or go to www.doubletreefranchise.com to submit an online form. Join us today!
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