FOUR POINTS TOUTS NAPPING
The folks at Four Points by Sheraton think everyone should take a nap. To promote the therapeutic value of a mid-day siesta, and to introduce its new Four Comfort Bed initiative, the Starwood chain created a one-day “nap hotel” in New York City on April 4, which is National Napping Day.
On that day, New Yorkers, groggy from the onset of daylight savings time, were invited to take complimentary naps on the chain's new bed at the temporary Four Points by Sheraton Napitat on Fifth Avenue in midtown Manhattan. On hand to dispense napping tips were Boston University Professor William Anthony and his wife, Camille Anthony, president of The Napping Company, the creator of National Napping Day.
North American hotels in the Four Points system will spend $13 million this year on the upgraded beds, which the company says is a first in the moderately priced segment of the market. Early last month, 5,000 guestrooms in 30 of the chain's 100 properties in North America had the new beds. The project will be complete by the end of summer.
The company describes the new sleep system as “a multi-layered, cozy cocoon designed to pamper guests.” Hype aside, the bedding package consists of a plaid duvet in colors to match each hotel's décor, a plush mattress, four pillows (two feather/down ones for sleeping and two for lounging), bed skirt, mattress pad, plush blanket and a decorative pillow with the brand's signature compass logo.
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