The Heavenly Bed, a signature of Starwood Hotels & Resorts' Westin brand, is on sale at nearly 50 Nordstrom stores nationwide, about a third of the upscale department store's portfolio. The move makes Westin the first hotel company to sell a custom-designed, signature line at a leading national retailer. It also aims to help Westin capture a larger share of the $60-million hotel retail market.

Until May 3, the Heavenly Bed luxury bedding line was only available to consumers through Westin's in-room catalogue and branded website, www.westin.com.

Specially designed display areas dedicated to the Heavenly Bed At Home collection grace select Nordstrom At Home departments. The arrangement follows months of “bed intense” training sessions for Nordstrom sales people acquainting themselves with the 300-thread-count Egyptian cotton sheets that fit over a 10-layer, custom-designed Simmons bed. The bedding also features a lightweight goose down blanket, a jacquard duvet filled with a down insert and feather down sleeping pillows. The prices are $35-$300 for linens and $1,250-$1,450 for the mattress. The entire ensemble costs between $3,115 and $3,165.

Since Starwood unveiled the Westin Heavenly Bed in 1999, more than 30,000 guests have bought the package. Versions of the Heavenly Bed have been developed for other Starwood flags, and numerous other hotel companies have generated competitive custom bed programs.

Reprints and Licensing
© 2014 Penton Media Inc.

Acceptable Use Policy
blog comments powered by Disqus

Most Recent

More Recent Articles

Career Center

Quick Job Search
Enter Keyword(s):
Enter a City:

Select a State:

Select a Category:

Franchise Fact File Top Brands
Brand Company Basics Top Management Companies
Owners & Operators Industry Consultants
Industry Associations Industry Events
Design Firms Purchasing Companies
Top Ownership Groups  


Click here to view all of the Lodging Hospitality Photo Galleries

Accor Best Western
Carlson Rezidor Choice
Hilton Hyatt
IHG La Quinta
Marriott Starwood
Vantage Wyndham

Free Product Information
News and Trends for the Hotel, Motel, and Hospitality Markets.

Lodging Hospitality eReport
Lodging Hospitality electronic newsletters are FREE to requested subscribers.

Lodging Hospitality Resource Center
The Lodging Hospitality Resource Center is the ultimate resource to find products and services to build, equip, and renovate hotels, motels and resorts.

Subscribe / Renew
Visit our subscription center to subscribe or renew your subscription to Lodging Hospitality.

Visit our webinars page to view all our upcoming and on demand webinars.

Visit our White Papers page to view all our current White Papers.