The 7th Annual Strategic Conference on Hospitality Operations & Technology promises to be exceptionally high-powered when it convenes in Dallas March 14-16. With 12 interactive sessions and a like number of Roundtables, the get-together at the Hilton Anatole should be packed with information — and great networking opportunities.

Expect the CEO-COO panel March 15 to be a powerhouse. Already committed to it are Tom Keltner, Hilton Hotels Corp. president, brand performance and development group; Jay Witzel, president and COO, Carlson Hotels Worldwide; Bob Morse, COO, Noble Investment Group; and Don Semmler, Marriott International EVP, central region.

The following morning, the CIO panel will feature Scott Gibson, CIO and SVP of distribution for Best Western International; Dwight Smith, Marriott Vacation Club International SVP and CIO; Tim Harvey, Hilton's EVP and CIO; and more.

Helping heat up this mainstay of lodging confabs will be two receptions, two breakfasts — and a luncheon address March 15 by Mike Leven, the chairman of USFS. Register online at www.lhconferences.com and/or contact Bobbi Moran at bmoran@penton.com or 216-931-9504.