The fifth annual Hospitality Operations & Technology Conference, which drew more than 200 of lodging's top executives last year, will again be held at the Wyndham Anatole Hotel in Dallas in March. Mark the 9th and 11th on your calendars for one of the premier get-togethers in lodging.

Sponsored by Lodging Hospitality magazine and Bearing-Point, the event will again focus on pressing issues such as brand-building through loyalty programs; how to measure the business process; and new frontiers in customer engagement.

More than 70 moderators and panelists will be featured in two full days of sessions built around four basic tracks: revenue management/CRM/marketing/distribution; enterprise architecture; measuring success; and reinventing the guest experience.

For more information, contact Bobbi Moran by e-mailing bmoran@penton.com or calling 216-931-9504. You also can register online at LHonline.com.