Iconic Sign Shines On

The iconic, bright red “New Yorker” sign on the New Yorker Hotel has served as a fixture on the Manhattan skyline since the 1950s and will remain a fixture of the historic hotel. Its status was called into question during a recent editorial photo shoot for Fashion Rocks magazine, when entertainer Usher mentioned he thought the sign might be coming down soon.

Hotel management reassured Usher and others that the sign will remain a fixture of the historic hotel for a long time to come.

The hotel is currently undergoing a $65-million renovation to restore the property to its former prominence in New York City. The sign, which was first lit in the 1950s, was replaced by a modern LED sign in 2005.

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