The name Jumeirah might not be familiar to most, but its flagship hotel should be. The now-iconic, sail-shaped Burj Al Arab in Dubai leads the Dubai-based company's portfolio of owned and/or operated luxury, award-winning hotels.

In January, Jumeirah assumed management of the Essex House, a New York City landmark hotel, its first foray into the U.S. luxury market. The company is embarking on a $50-million renovation and refurbishment of the hotel, one of the city's first Art Deco buildings, located on Central Park South.

While the company's hotels bear the Jumeirah brand, the company is committed to preserving and nurturing a distinctive character and guest experience for each. This mission statement is conveyed through Jumeirah's tagline: “Stay Different.”

Last September the company announced plans to expand its network of international sales offices and launch a private label GDS code for all its hotels, ending its association with Leading Hotels of the World. “The introduction of ‘JT’ as the private label code for Jumeirah is another important step towards global recognition for our brand and our individual hotel experiences,” says Bill Walshe, chief sales and marketing officer for the company.

Reprints and Licensing
© 2014 Penton Media Inc.

Acceptable Use Policy
blog comments powered by Disqus

Most Recent

More Recent Articles

Career Center

Quick Job Search
Enter Keyword(s):
Enter a City:

Select a State:

Select a Category:

Franchise Fact File Top Brands
Brand Company Basics Top Management Companies
Owners & Operators Industry Consultants
Industry Associations Industry Events
Design Firms Purchasing Companies
Top Ownership Groups  


Click here to view all of the Lodging Hospitality Photo Galleries

Accor Best Western
Carlson Rezidor Choice
Hilton Hyatt
IHG La Quinta
Marriott Starwood
Vantage Wyndham

Free Product Information
News and Trends for the Hotel, Motel, and Hospitality Markets.

Lodging Hospitality eReport
Lodging Hospitality electronic newsletters are FREE to requested subscribers.

Lodging Hospitality Resource Center
The Lodging Hospitality Resource Center is the ultimate resource to find products and services to build, equip, and renovate hotels, motels and resorts.

Subscribe / Renew
Visit our subscription center to subscribe or renew your subscription to Lodging Hospitality.

Visit our webinars page to view all our upcoming and on demand webinars.

Visit our White Papers page to view all our current White Papers.