MARRIOTT RAMPS UP FAIRFIELD

Fairfield Inn & Suites is stoking the competition in the mid-scale, limited-service tier. The “value” brand from Marriott has instituted several new efforts in the past few months, including weekday delivery of newspapers to the front door; coffee makers in all rooms; express checkout; and elimination of some 40 properties that don't meet standards.

The Fairfield Inn & Suites Virginia Beach Oceanfront is a prime example of the brand's new look. Not only do all 114 units face the beach, each features a 32-inch television, high-speed Internet access, free local calls and mini-refrigerators. It's a comfortable, modern hotel that leaves you alone when you want and accommodates you when you need.

In early November, Fairfield invited a group of franchisees and owners to show off the property, owned by local firm Tidewater Hotels & Resorts.

The hotel is “particularly unique in terms of design,” says Liam Brown, Fairfield's senior vice president, owner and franchise services, “but it's not unique in terms of the room.” The hotel demonstrates that “we will work and partner with an owner to customize the product for a local market,” he says. “It's a single-loaded building with an ocean view and a customized interior design package, but it's still a Fairfield Inn & Suites.”

What is Fairfield's edge over competitors Hampton Inn, Comfort Inn & Suites, Holiday Inn Express, La Quinta and Red Roof? “We have a quality product, value for the guest and franchisee, and value by Marriott,” Brown says. “The ‘by Marriott’ affiliation stands for 77 years of hospitality and service. And all the channels that we have.”

Reprints and Licensing
© 2014 Penton Media Inc.


Acceptable Use Policy
blog comments powered by Disqus

Most Recent

More Recent Articles

Career Center

Quick Job Search
Enter Keyword(s):
Enter a City:

Select a State:

Select a Category:



http://lhonline.com/images/bulk_tv_logo.jpg
Franchise Fact File Top Brands
Brand Company Basics Top Management Companies
Owners & Operators Industry Consultants
Industry Associations Industry Events
Design Firms Purchasing Companies
Top Ownership Groups  


http://lhonline.com/images/bulk_tv_logo.jpg

Click here to view all of the Lodging Hospitality Photo Galleries



Accor Best Western
Carlson Rezidor Choice
Hilton Hyatt
IHG La Quinta
Marriott Starwood
Vantage Wyndham







Free Product Information
News and Trends for the Hotel, Motel, and Hospitality Markets.

Lodging Hospitality eReport
Lodging Hospitality electronic newsletters are FREE to requested subscribers.

Lodging Hospitality Resource Center
The Lodging Hospitality Resource Center is the ultimate resource to find products and services to build, equip, and renovate hotels, motels and resorts.

Subscribe / Renew
Visit our subscription center to subscribe or renew your subscription to Lodging Hospitality.

Webinars
Visit our webinars page to view all our upcoming and on demand webinars.

Whitepapers
Visit our White Papers page to view all our current White Papers.