New Niche: Pregnant Spa-Goers

The Casa Madrona Hotel & Spa has found a new consumer niche: pregnant women. The Mill Valley, CA resort property overlooking San Francisco Bay teamed up with the Barefoot & Pregnant website to create what management calls the industry's first destination maternity spa.

The 63-room property offers a number of weekend packages that combine room, breakfasts, dinners, transportation and, most importantly, spa services for both expectant Moms and Dads.

Spa services include prenatal massages and facials, belly facials, bellycasts (whatever they are) and massages for the fathers. Spa therapists are trained by Barefoot & Pregnant to understand and empathize with the feelings and needs of pregnant women.

Reprints and Licensing
© 2014 Penton Media Inc.

Acceptable Use Policy
blog comments powered by Disqus

Most Recent

More Recent Articles

Career Center

Quick Job Search
Enter Keyword(s):
Enter a City:

Select a State:

Select a Category:
Franchise Fact File Top Brands
Brand Company Basics Top Management Companies
Owners & Operators Industry Consultants
Industry Associations Industry Events
Design Firms Purchasing Companies
Top Ownership Groups

Click here to view all of the Lodging Hospitality Photo Galleries

Accor Best Western
Carlson Rezidor Choice
Hilton Hyatt
IHG La Quinta
Marriott Starwood
Vantage Wyndham

Free Product Information
News and Trends for the Hotel, Motel, and Hospitality Markets.

Lodging Hospitality eReport
Lodging Hospitality electronic newsletters are FREE to requested subscribers.

Lodging Hospitality Resource Center
The Lodging Hospitality Resource Center is the ultimate resource to find products and services to build, equip, and renovate hotels, motels and resorts.

Subscribe / Renew
Visit our subscription center to subscribe or renew your subscription to Lodging Hospitality.

Visit our webinars page to view all our upcoming and on demand webinars.

Visit our White Papers page to view all our current White Papers.