Sales reps from the Lighthouse Key Resort & Spa have hit the road to sell the first fractional ownership product in the Orlando area. The sales team will appear at The Live South Real Estate Shows to introduce the concept in three northern cities.

At the shows, buyers will be able to take virtual tours of the 600-unit project and participate in one-on-one Q&A sessions. They'll leave with a DVD and, if they want, an appointment for a live interactive web presentation.