Sierra Suites Hotels recently unveiled the Magic Slumber bed, featuring Sealy mattresses and pillow-top bedding, new duvet comforters and a choice of pillows. The all-suite brand features full kitchens and separate baths and vanities.

Sierra Suites also caters to the business traveler with office amenities such as high-speed Internet access, voice mail and speakerphones in each unit.

In a nod to upscale bed pioneer Westin and its Heavenly Bed, Cheryl Doll says, “Sierra Suites is acknowledging that little else matters if the bed isn't comfy.” Adds the vice-president of marketing for Wichita, KS LodgeWorks, “This is a big feat for a little brand.” LodgeWorks owns and operates Sierra Suites Hotels.