With success comes the luxury of introspection. That's the environment the timeshare industry finds itself in today, as sales, profits, innovation and customer satisfaction continue to rise.

At last month's American Resort Development Association convention in Orlando, President & CEO Howard Nusbaum took the opportunity to share with the 4,000 or so attendees some lessons the timeshare industry has learned — and continues to refine.

“The industry is in its sweet spot,” said Nusbaum, “but we need to be more consumer-centric. Even after all of our efforts, the public loves our product, but they still don't like the process.”

Noting that the vacation ownership divisions of major hotel brand companies always have the highest levels of customer satisfaction, Nusbaum said the industry must continue to improve its image-building and further refine the marketing processes. One lesson he believes timeshare executives are finally learning is that government oversight is not necessarily a bad thing. “We chafe about it, but in reality the regulatory framework now in place saved this industry and continues to protect us,” he said at the group's opening general session.

Another phenomenon, said Nusbaum, is that “the more things change, the more they stay the same. The industry started selling fixed weeks at specific properties. Then came points and clubs, but now one of the hottest trends is fractionals, which is fixed weeks at fixed properties.”

Reprints and Licensing
© 2014 Penton Media Inc.

Acceptable Use Policy
blog comments powered by Disqus

Most Recent

More Recent Articles

Career Center

Quick Job Search
Enter Keyword(s):
Enter a City:

Select a State:

Select a Category:

Franchise Fact File Top Brands
Brand Company Basics Top Management Companies
Owners & Operators Industry Consultants
Industry Associations Industry Events
Design Firms Purchasing Companies
Top Ownership Groups  


Click here to view all of the Lodging Hospitality Photo Galleries

Accor Best Western
Carlson Rezidor Choice
Hilton Hyatt
IHG La Quinta
Marriott Starwood
Vantage Wyndham

Free Product Information
News and Trends for the Hotel, Motel, and Hospitality Markets.

Lodging Hospitality eReport
Lodging Hospitality electronic newsletters are FREE to requested subscribers.

Lodging Hospitality Resource Center
The Lodging Hospitality Resource Center is the ultimate resource to find products and services to build, equip, and renovate hotels, motels and resorts.

Subscribe / Renew
Visit our subscription center to subscribe or renew your subscription to Lodging Hospitality.

Visit our webinars page to view all our upcoming and on demand webinars.

Visit our White Papers page to view all our current White Papers.