Topping It Off, Green Style

“Going green” is becoming a marketing win for hotels. It also can save money: switching to compact fluorescents can greatly reduce electricity use and the bulbs can last more than five times as long as conventional ones. While such measures are visible, others, like green roofing systems, are not. Intensive green garden roofs with thick, deep soil and large plants and shrubs are featured at many hotels. More common are light, easily supportable extensive systems that call for two to six inches of soil formulated for small, hearty garden plants and grasses. Traditionally, growth media and vegetation are installed directly on the roof.

Care and maintenance

For at least the first 30 days, irrigation and maintenance are required for extensive green roofs. But within a few months, the roof should need little care or irrigation.

Energy savings

In summer, a conventional roof can reach temperatures exceeding 180 degrees Fahrenheit. A green roof helps protect from the sun's rays, maintaining moderate temperatures of 60 to 70 degrees year ‘round. This can halve the energy necessary to cool the floors directly below the roof in summer and heat them in winter.

Storm water management

Storm water can become runoff, catching pollutants as it drains into overtaxed treatment plants. Green roofs minimize and slow this for better management and may eliminate the need for elaborate plumbing systems.

Extended roof life

The cost of replacing a typical roof on a commercial property can average $5 per square foot every 15 to 20 years. Studies suggest green roofs can double roof life, cutting this expense by half.

Marketing “green” is proving a draw for many hotel properties. Saving money while marketing a hotel is music to the ears of most hotel owners. Circle 120


Jim Lindell is the GreenGrid Green Roofs national marketing manager. GreenGrid is a business of Weston Solutions, Inc. Lindell can be reached at j.lindell@westonsolutions.com

Reprints and Licensing
© 2014 Penton Media Inc.


Acceptable Use Policy
blog comments powered by Disqus

Most Recent

More Recent Articles

Career Center

Quick Job Search
Enter Keyword(s):
Enter a City:

Select a State:

Select a Category:



http://lhonline.com/images/bulk_tv_logo.jpg
Franchise Fact File Top Brands
Brand Company Basics Top Management Companies
Owners & Operators Industry Consultants
Industry Associations Industry Events
Design Firms Purchasing Companies
Top Ownership Groups  


http://lhonline.com/images/bulk_tv_logo.jpg

Click here to view all of the Lodging Hospitality Photo Galleries



Accor Best Western
Carlson Rezidor Choice
Hilton Hyatt
IHG La Quinta
Marriott Starwood
Vantage Wyndham







Free Product Information
News and Trends for the Hotel, Motel, and Hospitality Markets.

Lodging Hospitality eReport
Lodging Hospitality electronic newsletters are FREE to requested subscribers.

Lodging Hospitality Resource Center
The Lodging Hospitality Resource Center is the ultimate resource to find products and services to build, equip, and renovate hotels, motels and resorts.

Subscribe / Renew
Visit our subscription center to subscribe or renew your subscription to Lodging Hospitality.

Webinars
Visit our webinars page to view all our upcoming and on demand webinars.

Whitepapers
Visit our White Papers page to view all our current White Papers.