TRAVEL AGENTS BOOST TOUR FLOW

An Arizona travel representation company may have found a way to help vacation ownership companies answer their most difficult and expensive challenge: securing a reliable and high-quality tour flow. Discover the World Marketing, which represents more than 40 travel companies, including many in the lodging business, has a plan to use travel agents to solicit their customers to take timeshare tours while on vacations the agents have arranged.

“It's an arrangement we think works well for both travel agents and the timeshare industry,” says Rick Cooper, vice president of strategic planning and development. “The hotel brands tell us timeshare marketing is a volume game, but the problem is how to drive high-quality tours. Travel agents, on the other hand, have had their businesses squeezed in recent years and they're looking for additional revenue streams.”

During the next few months, Discover the World will launch the program in 12 major U.S. markets, working with 15 to 20 agencies in each market in areas with more affluent consumers. Agents will be encouraged to leverage their existing relationships to either sell mini-vacations or invite their customers to take standalone tours while vacationing. The timeshare firms will pay commissions on tours booked and provide incentives for agents to book high-quality prospects.

“Good travel agents know their customers — their interests, their travel preferences, even their levels of affluence — so they're well-equipped to match them with the vacation ownership opportunities best for each of them,” says Cooper.

Reprints and Licensing
© 2014 Penton Media Inc.


Acceptable Use Policy
blog comments powered by Disqus

Most Recent

More Recent Articles

Career Center

Quick Job Search
Enter Keyword(s):
Enter a City:

Select a State:

Select a Category:



http://lhonline.com/images/bulk_tv_logo.jpg
Franchise Fact File Top Brands
Brand Company Basics Top Management Companies
Owners & Operators Industry Consultants
Industry Associations Industry Events
Design Firms Purchasing Companies
Top Ownership Groups  


http://lhonline.com/images/bulk_tv_logo.jpg

Click here to view all of the Lodging Hospitality Photo Galleries



Accor Best Western
Carlson Rezidor Choice
Hilton Hyatt
IHG La Quinta
Marriott Starwood
Vantage Wyndham







Free Product Information
News and Trends for the Hotel, Motel, and Hospitality Markets.

Lodging Hospitality eReport
Lodging Hospitality electronic newsletters are FREE to requested subscribers.

Lodging Hospitality Resource Center
The Lodging Hospitality Resource Center is the ultimate resource to find products and services to build, equip, and renovate hotels, motels and resorts.

Subscribe / Renew
Visit our subscription center to subscribe or renew your subscription to Lodging Hospitality.

Webinars
Visit our webinars page to view all our upcoming and on demand webinars.

Whitepapers
Visit our White Papers page to view all our current White Papers.