In Tune With Hilton

At last month's Grammy Awards, Hilton launched a unique musical promotion that doubles as a charitable effort. Backstage at the Awards in Los Angeles, Hilton unveiled its Harmony Piano and solicited celebrities to sign the instrument. Following the event, the piano went on a cross-country tour of Hilton properties and music sites in major cities, and at each stop local musicians and celebrities sign the piano.

Hilton will donate $1,000 for each celebrity signature, which it will donate to the Grammy Foundation in support of music education. The goal is to raise $100,000 over the next year. At next year's Grammy Awards, the Hilton Harmony Piano will be auctioned off to add to the charity donation.

Hilton officials say the effort is a natural extension of the brand's “Travel Should Take You Places” campaign.

Reprints and Licensing
© 2014 Penton Media Inc.

Acceptable Use Policy
blog comments powered by Disqus

Most Recent

More Recent Articles

Career Center

Quick Job Search
Enter Keyword(s):
Enter a City:

Select a State:

Select a Category:
Franchise Fact File Top Brands
Brand Company Basics Top Management Companies
Owners & Operators Industry Consultants
Industry Associations Industry Events
Design Firms Purchasing Companies
Top Ownership Groups

Click here to view all of the Lodging Hospitality Photo Galleries

Accor Best Western
Carlson Rezidor Choice
Hilton Hyatt
IHG La Quinta
Marriott Starwood
Vantage Wyndham

Free Product Information
News and Trends for the Hotel, Motel, and Hospitality Markets.

Lodging Hospitality eReport
Lodging Hospitality electronic newsletters are FREE to requested subscribers.

Lodging Hospitality Resource Center
The Lodging Hospitality Resource Center is the ultimate resource to find products and services to build, equip, and renovate hotels, motels and resorts.

Subscribe / Renew
Visit our subscription center to subscribe or renew your subscription to Lodging Hospitality.

Visit our webinars page to view all our upcoming and on demand webinars.

Visit our White Papers page to view all our current White Papers.