TWELVE: Style + Tech
The place to stay when you visit the four-square-block private development known as Atlantic Station is TWELVE, the first venture of the Novare Group. The 101 one- and two-bedroom suites in TWELVE Hotels & Residences share a new Atlanta building with 380 condo units whose owners share in hotel services. The idea is to provide condo owners and hotel guests with the “panache and lifestyle” of a sophisticated urban environment, says Jim Veil, the Ritz-Carlton veteran who is president of TWELVE.
The building, which opened last fall, caters to both business and leisure travel through the Lobby at TWELVE, a well-tailored, inviting restaurant that serves modern American comfort food, along with high, user-friendly thin-client technology in the guestroom. The “virtual art” on the walls plays on the lobby with pictures of other, aesthetically inspired hotel lobbies.
The bandwidth is immense, the Wi-Fi ubiquitous, high-speed Internet access easy and free. Veil, who helped shepherd Ritz-Carlton to its two Malcolm Baldrige quality awards, doesn't believe in nickel-and-diming the guest. He also doesn't believe in technology for technology's sake; guests can activate the “electronic doorbell” on their door to request housekeeping or maintain their privacy.
Condominium developer Novare hopes to build three or four new TWELVEs a year, targeting “urban condominium dwellers,” Veil says.
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