Upscale Getaways Sweeten Profits

By adding the luster of Godiva Chocolatier and Robert Mondavi Private Selection to its Signature Package Program, Meyer Jabara Hotels, a Connecticut-based operator of 23 properties, hopes to entice “staycationers” with something more than the usual strawberries and champagne. M.J. Marketing, a subsidiary of Meyer Jabara, claims its Godiva Weekend, Food & Wine Escape and Discover Weird U.S. packages boost profits by suggesting romantic vistas, historic locales, fine dining and out-of-the-ordinary experiences.

Last year, ADR and occupancy at Meyer Jabara's properties jumped $30 and 10 points, respectively, as a result of the upscale program, according to Marketing Director Larry Noto.

The Godiva Getaway comprises an upgrade to a king-size bed, a box of Godiva's chocolates, a romantic CD, a guide to the area's Top 10 sweet spots and a 4 p.m. checkout. The Food & Wind Escape, presented by Robert Mondavi Private Selection and Marc Silverstein (former host of the Food Network's The Best Of), offers half bottles of Chardonnay and Cabernet, two wineglasses, signature corkscrew and a guide to the area's best food and wine. The Weird U.S. Getaway features a copy of Weird U.S.: Your Travel Guide to America's Local Legends and Best Kept Secrets and a guide to some of the area's more unusual haunts. All packages include breakfast for two and deluxe overnight accommodations.

In Baltimore, for example, the Discover Weird U.S. package directs guests to the grave of Edgar Allan Poe, the site of an actual exorcism and a tavern whose ceiling is a replica of the one in the Sistine Chapel. “People will pay for an experience,” says Noto.

M.J. Marketing is looking to expand its branded getaways to other hotels. Alliance Hospitality Management LLC, Raleigh, NC, is already on board, says Noto. Plans for a Girlfriends Getaway and an as-yet-unnamed family package are under way.

Reprints and Licensing
© 2014 Penton Media Inc.


Acceptable Use Policy
blog comments powered by Disqus

Most Recent

More Recent Articles

Career Center

Quick Job Search
Enter Keyword(s):
Enter a City:

Select a State:

Select a Category:



http://lhonline.com/images/bulk_tv_logo.jpg
Franchise Fact File Top Brands
Brand Company Basics Top Management Companies
Owners & Operators Industry Consultants
Industry Associations Industry Events
Design Firms Purchasing Companies
Top Ownership Groups  


http://lhonline.com/images/bulk_tv_logo.jpg

Click here to view all of the Lodging Hospitality Photo Galleries



Accor Best Western
Carlson Rezidor Choice
Hilton Hyatt
IHG La Quinta
Marriott Starwood
Vantage Wyndham







Free Product Information
News and Trends for the Hotel, Motel, and Hospitality Markets.

Lodging Hospitality eReport
Lodging Hospitality electronic newsletters are FREE to requested subscribers.

Lodging Hospitality Resource Center
The Lodging Hospitality Resource Center is the ultimate resource to find products and services to build, equip, and renovate hotels, motels and resorts.

Subscribe / Renew
Visit our subscription center to subscribe or renew your subscription to Lodging Hospitality.

Webinars
Visit our webinars page to view all our upcoming and on demand webinars.

Whitepapers
Visit our White Papers page to view all our current White Papers.