Vantis, a provider of marketing and revenue generation services for independent hotels, car rental companies and airlines, launched Viz-It, a software suite including videos, virtual property tours and audio-enhanced, moving slide shows.

The idea is to capture prospective shoppers on the look of a place, not just its price, says Kelly Blake, Vantis president. The more shoppers can see of a property on the Internet, the longer they will stay on the site and the more likely the booking, he says.