W Hotels Singing New Tune
The song will not remain the same at W Hotels Worldwide. Grammy-nominated singer Natasha Bedingfield kicked off W WonderLust Live at the W New York-Union Square in May and the groundbreaking series of live performances continued last month with Irish singer-songwriter Paddy Casey at W Los Angeles-Westwood.
The yearlong musical journey will feature live performances from award-winning and emerging artists at different W properties across the country. W guests and brand loyalists will have access to exclusive features as part of the program.
Sony BMG Grammy-Award winning producer Bryan Michael Cox will host select shows and interview the artists for W's new in-room TV channel. Some performances will be featured online through Live Nation Studios, while renowned rock ‘n’ roll photographer Mick Rock will photograph the events for an upcoming photo exhibit that will tour exclusively at select W Hotels.
“From our living rooms to our guestrooms, music is an integral part of the W guest experience,” says Phil McAveety, executive vice president and chief branding officer, Starwood Hotels & Resorts. “W Hotels was one of the first hotel brands to create musical CD compilations and now we are taking our passion for music one step further with an entire year dedicated to the music W loyalists appreciate.”
WonderLust The Worldwide Tour, the latest volume in the brand's popular CD series, will feature contemporary style and sounds from global talents and highlight music from W's current and upcoming destinations.
W Hotels partnered with MasterCardWorldwide and Sony BMG for the new platform.
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