Working from the Same Page
Stephen J. Gordon views himself as a middleman. As Loews Hotels' first director of website management, the marketing and entrepreneurship specialist must verse himself in all kinds of communications. It shouldn't be that hard for Gordon, a 2002 graduate of Boston University's Graduate School of Management with Internet marketing and product development experience.
“I try to make sure that the desires and needs of our local levels match up with what we're trying to do at corporate and at the same time make sure that what we want to get done at the corporate level is being communicated properly to our vendors,” Gordon says. He aims to help Loews Hotels “become more of a brand” by getting “people to understand that we need to be consistent with the brand, to maintain standards across the brand.”
Gordon joined Loews in August, and is charged with overseeing development of the company's website and managing content and brand imaging for the company's 18-property portfolio. One of his first efforts was to redesign the destination home page at www.loewshotels.com; the company recently launched a new design for the corporate home page.
“I'm here to be the conduit of communication,” says Gordon, former e-marketing manager for Travel By Fingertip, a travel site based in suburban New York City. Among his tasks: making the Loews consumer site more navigable and visually attractive. He's also in discussions over whether to add a blog function to the site.
“We're going to decrease the amount of flashy bells and whistles and put up some really nice photographs, enhancing the reputation of our hotels on our website,” Gordon vows.
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