WYNDHAM HEADS TO EUROPE, BEYOND
Wyndham Hotels Group last month struck a deal that will spread its Wyndham and Ramada brands in Europe, the Middle East and Asia. Under terms of the deal, Wyndham and Malta-based Corinthia Group of Companies will jointly manage the properties.
Initially, 15 existing Corinthia-owned hotels in Europe, Africa and the Mediterranean region will be rebranded as either Ramada Plazas or Wyndhams. In addition, other Corinthia-branded properties will be affiliated with a new tier, the Wyndham Grand Collection. Finally, the two companies will offer management services to those brands in the region.
Under the partnership agreement, the companies will consolidate some support functions, such as sales and marketing.
In signing the agreement at Corinthia's headquarters in Malta, Wyndham Hotels President and CEO Steve Rudnitsky described the deal as a way “to establish our portfolios in the EMEA region and establish our management business, which will become an integral component of our expansion strategy.”
The Corinthia Group has four business units: International Hotel Investments, a hotel real estate acquisition and investment firm; Corinthia Hotel International, which manages 20 four- and five-star hotels in 11 countries; Quality Project Management, providers of construction and project management services; and Corinthia In-Flight Services, an industrial caterer.
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