Yahoo, Sheraton Ally

Yahoo! Inc. and Sheraton Hotels & Resorts have launched Yahoo!Link@Sheraton, a precedent-setting strategic relationship designed to keep Sheraton guests connected while on the road.

The alliance between the Internet company and Starwood's largest upscale brand offers free Wi-Fi and broadband Internet-enabled lounge installations in Sheraton lobbies and a co-branded, locally tailored portal website on computers in lounges and guestrooms.

The offering also includes a 30-day free trial of popular Yahoo! services in music, e-mail, games, finance management and office organization. Launched at Sheratons in San Diego and Boston, the alliance features a “communal lounge area” with seating, refreshments, a plasma television and Internet-enabled work stations with free 24/7 Ethernet and Wi-Fi connectivity.

The Yahoo!Link@Sheraton website aims to function as a “virtual concierge” offering local entertainment and weather information, driving directions and a co-branding that drives Yahoo! beyond the desktop and gives Sheraton a contemporary, online presence.

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