Lodging Hospitality mobile web

Behind the Scenes October 15, 2012

The Hotel deLuxe in Portland, OR offers a unique take on the typically mundane in-room minibar experience. The 130-room boutique property operated by Provenance Hotels suggests “sips and snacks” pairings from its minibar menu and offers them at a discount when guests choose both items.
In one example, the hotel pairs a local beer with Pacific Northwest-made cheese crackers from Beecher’s for $11. The accompanying collateral invites guests to experience how “the nutty sweetness of the cracker will enhance the delicate hops and extend the finish on this classic lager.” Other pairings include an Oregon pinot noir and gourmet beef jerky for $25 and whiskey and black truffle and white cheddar organic popcorn for $14.
To complete the pretentiousness, the hotel also serves locally sourced coffee, specialty teas, pillow, spiritual and iPod menus and a “Make It Happen” button on guestroom phones.

Conrad Hotels and Resorts has taken its positioning strategy, “The Luxury of Being Yourself,” one step further. Last month, the luxury chain announced a new bathroom amenities program that allows guests to choose their products from one of three lines.
The choices include Aromatherapy Associates, which features products rich in essential oils and active botanicals; Shanghai Tang, which Conrad describes as the “ambassador of Chinese chic”; and Tara Smith Vegan Hair Care, a line of celebrity-endorsed vegan-friendly products.
Before arrival, guests will receive a list of bath amenity options from which they can choose, or they can make the selection upon arrival. Guests without a preference will receive Aromatherapy Associates products.

This summer, five Westin properties tested a new recreation amenity for guests. For about $10, guests could rent an ElliptiGO, which is billed as the world’s first outdoor elliptical cycle, to roam around hotel grounds while getting a workout.
Participating in the test were Westins in Hilton Head Island, Phoenix, Savannah, Washington, DC and Palm Springs, CA.
The $2,500 machines combine the best of running, cycling and an elliptical trainer for a low-impact, high-performance workout. Westin says the test combines the popularity of elliptical machines in the brand’s fitness studios with the trend of many hotels to lend or rent bikes to guests.
The program is a continuation of recent initiatives from the chain to beef-up its guest wellness programming. The chain recently announced a partnership with New Balance that allows guests to borrow footwear and apparel. And earlier this year, it launched a complete refresh of its WestinWORKOUT program.

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