Omni Helps Business Travelers Stay Healthy
The breakfast Danish may well become obsolete if business travelers give any more attention to wellness. At least that’s a conclusion to be drawn from the latest survey — The Wellness Report — by Omni Hotels & Resorts.
Business travelers want to be at least as healthy, if not more so, than they are at home.
“Fitness and healthy choices are increasingly important to our guests and most have come to expect options to help them continue their wellness routines while they are traveling," said Jeff Smith, vice president of operations for Omni.
More than half of business travelers say they regret some indulgences in food and beverage while traveling for business. The same numbers —56% — want more low-fat options on hotel restaurant menus. And, roughly 10% have a special dietary need — 12% dairy-free, 13% gluten-free.
Meanwhile, when it comes to working out, 45% are happy with hotel fitness centers, but 26% wish for more help locating nearby yoga or spinning studios.
With all that attention to diet and fitness, who needs a Danish?
“We have done a lot of qualitative research and talked to guests,” says Caryn Kboudi, vice president of corporate communications. “We were getting a lot of feedback from hotel guests. They want more options for their health and well-being lifestyle.”
Survey insight drives extra attention for Omni’s Select Guest loyalty program, but all guests benefit from shifts in the company’s operations. All guests, for example, enjoy a breakfast buffet with a gluten-free station or a coffee/gift shop with healthier snacks.
Select Guests have access to additional wellness amenities. Top-level members can add new personal preferences to their profiles. They can specify a fitness interest—from a spinning class, yoga, boot camp or Pilates— and they will receive a fitness plan in their key packet with local, handpicked exercise studio locations and times.
“We’re going beyond the in-hotel fitness center and partnering with local yoga studios, spinning classes and more,” says Kboudi.
Attention to diet is huge, says Stephen Rosenstock, senior vice president food & beverage and brand standards. “When we took a step back and looked at what we were offering, we realized there was a void in amenities that were geared toward healthier food items, particularly snacks.”
“Our guests today are much more cognizant about reading labels and looking to see what’s on those labels and trying to eat — when they are on the road — healthier or at least like they do at home,” he says.
Healthy eating is easier for those in the guest loyalty program in other ways as well. Additions to the morning beverage service include Greek yogurt and fresh fruit. Healthy welcome amenities include gluten-free snacks from Hail Merry such as seasoned nuts as well as fresh fruit.
“Feedback has been excellent,” says Rosenstock. “Select Guests are telling us how much they like the food.”
The entire wellness package includes sleeping well. Select Guests receive a pillow menu with choices: buckwheat, Swedish memory or hypoallergenic pillows. White noise machines are available to drown distractions. And, sleep kits — eye masks and ear plugs — are additional amenities.
The survey has driven more attention to wellness details. Kboudi says, “It’s really taking the different components and bringing it together. We’re allowing people to continue their life when they’re away from home.”
About that Danish …
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